CORPORATE SOCIAL RESPONSIBILITY AND GREEN MARKETING: THE INFLUENCE OF ECO- LABELLING AND ETHICAL CERTIFICATIONS ON CONSUMER BEHAVIOR AND THEIR IMPACT ON SUSTAINABLE ECONOMICAL DEVELOPMENT

Abstract

In an era where environmental consciousness is shaping consumer decisions, eco-labelling is emerging as a lighthouse to steer consumers towards more sustainable consumption. This paper analyzes the relationship between eco-labels and consumers, disclosing the far-reaching influence such eco-aware symbols play in sculpting purchasing decisions. As we sail into an era defined by sustainability and ethical choices, understanding how eco-labels are resonating with, educating and motivating consumers is not just an academic pursuit; it is a key to unlocking a greener future for the planet and businesses alike. Through an extensive literature review, data analysis and a survey, the study aims to identify the most important factors that shape consumer attitudes and purchasing decisions towards environmentally and socially responsible products. The findings suggest that there is a need for better alignment and synergy between product group criteria development processes, for synchronising ecodesign and eco- labelling requirements so they can evolve together, and to enhance coherence between product policy instruments and help decision-making. The paper concludes with practical recommendations for companies, policymakers, and consumers on how to enhance sustainable economic development through CSR and green marketing practices.