CRITICAL SUCCESS FACTORS ANALYSIS FOR GREENWASHING GOVERNANCE WITH BLOCKCHAIN TECHNOLOGY
DOI:
https://doi.org/10.63356/978-99976-57-32-9_12Keywords:
Blockchain implementation, Greenwash governance, Critical success factorsAbstract
The concept of greenwash refers to the practice of a company spending more time and money on marketing itself as environmentally friendly than on minimizing its impact on the environment. This is a misleading marketing strategy intended to mislead environmentally conscious consumers. Providing a technical solution, blockchain offers a new way of addressing the trust issue and reducing greenwash. The purpose of this study is to evaluate critical success factors that affect greenwash behavior using the DEMATEL-AISM methodology. Additionally, we examine the factors that contribute to the success of the blockchain implementation in the greenwash governance process. A review of the driving forces behind greenwash governance is presented in this study, with recommendations for using blockchain technology to address the issue.
References
Laufer, W. S. (2003). Social accountability and corporate greenwashing. Journal of business ethics, 43, 253-261.
Mitchell, L., Ramey, W. (2011). Look how green I am! An individual-level explanation for greenwashing. Journal of Applied Business and Economics, 12(6), 40-45.
Delmas, M. A., Burbano, V. C. (2011). The drivers of greenwashing. California management review, 54(1), 64-87.
Peter, H., Moser, A. (2017). Blockchain-applications in banking payment transactions: Results of a survey. European financial systems, 141, 141.
Kawaguchi, N. (2019). Application of blockchain to supply chain: Flexible blockchain technology. Procedia Computer Science, 164, 143-148.
Lan, Z., Pau, K., Mohd Yusof, H., Huang, X. (2022). Hierarchical topological model of the factors influencing adolescents’ non-suicidal self-injury behavior based on the DEMATEL-TAISM method. Scientific reports, 12(1), 17238.
Li, H., Han, Z., Zhang, J., Philbin, S. P., Liu, D., Ke, Y. (2022). Systematic identification of the influencing factors for the digital transformation of the construction industry based on LDA- DEMATEL-ANP. Buildings, 12(9), 1409.
Queiroz, M. M., Telles, R., Bonilla, S. H. (2020). Blockchain and supply chain management integration: a systematic review of the literature. Supply chain management: An international journal, 25(2), 241-254.
Guo, Y., Liang, C. (2016). Blockchain application and outlook in the banking industry. Financial innovation, 2, 1-12.
Truby, J. (2018). Decarbonizing Bitcoin: Law and policy choices for reducing the energy consumption of Blockchain technologies and digital currencies. Energy research social science, 44, 399-410.
Zhu, H., Zhou, Z. Z. (2016). Analysis and outlook of applications of blockchain technology to equity crowdfunding in China. Financial innovation, 2(1), 1-11.
Sun, Z., Zhang, W. (2019). Do government regulations prevent greenwashing? An evolutionary game analysis of heterogeneous enterprises. Journal of Cleaner Production, 231, 1489-1502.
He, Q., Wang, Z., Wang, G., Zuo, J., Wu, G., Liu, B. (2020). To be green or not to be: How environmental regulations shape contractor greenwashing behaviors in construction projects. Sustainable Cities and Society, 63, 102462.
Huang, L., Zhen, L., Wang, J., Zhang, X. (2022). Blockchain implementation for circular supply chain management: Evaluating critical success factors. Industrial Marketing Management, 102, 451-464.
Farooque, M., Jain, V., Zhang, A., Li, Z. (2020). Fuzzy DEMATEL analysis of barriers to Blockchain-based life cycle assessment in China. Computers Industrial Engineering, 147, 106684.
Zhang, Y., Huang, Y., Zhao, X., Li, J., Yin, F., Wang, L. (2021). Research on the influencing factors of kite culture inheritance based on an adversarial interpretive structure modeling method. Ieee Access, 9, 42140-42150.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
